Journal of Service Science and Management

Vol.8 No.1(2015), Paper ID 53746, 11 pages

DOI:10.4236/jssm.2015.81006

 

Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account

 

Stephanie Löffler, Daniel Baier

 

Brandenburg University of Technology Cottbus-Senftenberg, Cottbus, Germany
Brandenburg University of Technology Cottbus-Senftenberg, Cottbus, Germany

 

Copyright © 2015 Stephanie Löffler, Daniel Baier et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Löffler, S. and Baier, D. (2015) Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account. Journal of Service Science and Management, 8, 46-56. doi: 10.4236/jssm.2015.81006.

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