American Journal of Industrial and Business Management

Vol.5 No.1(2015), Paper ID 53489, 10 pages

DOI:10.4236/ajibm.2015.51004

 

The Effect of Different Price Presentations on Consumer Impulse Buying Behavior: The Role of Anticipated Regret

 

Hong Zhou, Zhe Gu

 

Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China

 

Copyright © 2015 Hong Zhou, Zhe Gu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Zhou, H. and Gu, Z. (2015) The Effect of Different Price Presentations on Consumer Impulse Buying Behavior: The Role of Anticipated Regret. American Journal of Industrial and Business Management, 5, 27-36. doi: 10.4236/ajibm.2015.51004.
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