Open Journal of Business and Management

Vol.3 No.1(2015), Paper ID 53297, 5 pages

DOI:10.4236/ojbm.2015.31006

 

The Impact of Brand Image on Consumer Behavior: A Literature Review

 

Yi Zhang

 

Department of Marketing, Management School, Jinan University, Guangzhou, China

 

Copyright © 2015 Yi Zhang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Zhang, Y. (2015) The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management, 3, 58-62. doi: 10.4236/ojbm.2015.31006.
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