Open Journal of Business and Management

Vol.2 No.4(2014), Paper ID 49812, 11 pages

DOI:10.4236/ojbm.2014.24033

 

Efficacy of Facebook Fans: Can They Influence Perception of the Brand?

 

Mike Behan

 

Dahl School of Business, Viterbo University, La Crosse, WI, USA

 

Copyright © 2014 Mike Behan et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Behan, M. (2014) Efficacy of Facebook Fans: Can They Influence Perception of the Brand?. Open Journal of Business and Management, 2, 281-291. doi: 10.4236/ojbm.2014.24033.
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