Journal of Data Analysis and Information Processing

Vol.2 No.3(2014), Paper ID 49342, 9 pages

DOI:10.4236/jdaip.2014.23010

 

Big Data Usage in the Marketing Information System

 

Alexandre Borba Salvador, Ana Akemi Ikeda

 

Faculdade de Administra??o, Economia e Ciências Contábeis, Universidade de S?o Paulo, S?o Paulo, Brazil
Faculdade de Administra??o, Economia e Ciências Contábeis, Universidade de S?o Paulo, S?o Paulo, Brazil

 

Copyright © 2014 Alexandre Borba Salvador, Ana Akemi Ikeda et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Salvador, A. and Ikeda, A. (2014) Big Data Usage in the Marketing Information System. Journal of Data Analysis and Information Processing, 2, 77-85. doi: 10.4236/jdaip.2014.23010.
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