College of Management, Tainan University of Technology, Tainan City
College of Management, Tainan University of Technology, Tainan City
College of Management, Tainan University of Technology, Tainan City
Copyright © 2014 Hao-Te Lu, Tso-Jen Chen, Yi-Chou Wang et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Lu, H. , Chen, T. and Wang, Y. (2014) The Impact of Memory Load on Customer Choice Behavior.
Open Journal of Social Sciences,
2, 247-252. doi:
10.4236/jss.2014.29041.