Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
The Bank of China, Pearl River Branch, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Copyright © 2014 Yong Zhang, Xi Chen, Yuhong Zhao, Qiong Yao et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Zhang, Y. , Chen, X. , Zhao, Y. and Yao, Q. (2014) Exploring the Impact of Switching Costs on Customer Retention in the Technology Standard Competition Market.
Journal of Service Science and Management,
7, 267-276. doi:
10.4236/jssm.2014.74024.