Innovation and Creativity Management, Faculty of Media, Bauhaus University, Weimar, Germany
Innovation and Creativity Management, Faculty of Media, Bauhaus University, Weimar, Germany
Copyright © 2014 Oliver Mauroner, Dorit Fauck et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Mauroner, O. and Fauck, D. (2014) Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes.
Open Journal of Business and Management,
2, 250-259. doi:
10.4236/ojbm.2014.23030.