American Journal of Operations Research

Vol.4 No.4(2014), Paper ID 47680, 11 pages

DOI:10.4236/ajor.2014.44021

 

Consumer Choice, Firm Performance and Channel Coordination in a Dual-Channel Distribution System

 

Wei Song, Renwen Wang, Yelin Fu, Xiaobao Peng

 

University of Science and Technology of China, Hefei, China
University of Science and Technology of China, Hefei, China
University of Science and Technology of China, Hefei, China
University of Science and Technology of China, Hefei, China

 

Copyright © 2014 Wei Song, Renwen Wang, Yelin Fu, Xiaobao Peng et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Song, W. , Wang, R. , Fu, Y. and Peng, X. (2014) Consumer Choice, Firm Performance and Channel Coordination in a Dual-Channel Distribution System. American Journal of Operations Research, 4, 217-227. doi: 10.4236/ajor.2014.44021.

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