Department of Technology Management, Chung-Hua University, HsinChu City
Department of Hospitality Management, Chung-Hua University, HsinChu City
Department of Technology Management, Chung-Hua University, HsinChu City
Copyright © 2014 Li-Hsing Ho, Shu-Yun Feng, Tieh-Min Yen et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Ho, L. , Feng, S. and Yen, T. (2014) A New Methodology for Customer Satisfaction Analysis: Taguchi’s Signal-to-Noise Ratio Approach.
Journal of Service Science and Management,
7, 235-244. doi:
10.4236/jssm.2014.73021.