JSS> Vol.2 No.3, March 2014

Department of Business Administration, Tamkang University, New Taipei, Chinese Taipei
Department of Business Administration, Tamkang University, New Taipei, Chinese Taipei

 

Copyright © 2014 Han-Wen Liu, Li-Ren Yang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

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Liu, H. and Yang, L. (2014) Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics. Open Journal of Social Sciences, 2, 34-38. doi: 10.4236/jss.2014.23007.

 

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