Health

Vol.6 No.3(2014), Paper ID 42838, 5 pages

DOI:10.4236/health.2014.63032

 

A disregard for calories during sampling: Exploring the “samples don’t count” effect

 

Chrissy M. Martins, Lauren G. Block, Darren W. Dahl

 

Department of Marketing and International Business, Iona College, Hagan School of Business, New Rochelle, USA
Department of Marketing, Baruch College, Zicklin School of Business, New York, USA
Department of Marketing, Sauder School of Business, University of British Columbia, Vancouver, Canada

 

Copyright © 2014 Chrissy M. Martins, Lauren G. Block, Darren W. Dahl et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Martins, C. , Block, L. and Dahl, D. (2014) A disregard for calories during sampling: Exploring the “samples don’t count” effect. Health, 6, 218-222. doi: 10.4236/health.2014.63032.

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