Department of Marketing and International Business, Iona College, Hagan School of Business, New Rochelle, USA
Department of Marketing, Baruch College, Zicklin School of Business, New York, USA
Department of Marketing, Sauder School of Business, University of British Columbia, Vancouver, Canada
Copyright © 2014 Chrissy M. Martins, Lauren G. Block, Darren W. Dahl et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Martins, C. , Block, L. and Dahl, D. (2014) A disregard for calories during sampling: Exploring the “samples don’t count” effect.
Health,
6, 218-222. doi:
10.4236/health.2014.63032.