American Journal of Industrial and Business Management

Vol.3 No.8(2013), Paper ID 41038, 8 pages

DOI:10.4236/ajibm.2013.38079

 

Applying a SERVQUAL Model to Measure the Impact of Service Quality on Customer Loyalty among Local Saudi Banks in Riyadh

 

Abbas N. Albarq

 

School of Economics & Administrative Science, Al Imam ibn Muhammad ibn Saud Islamic University, Riyadh, KSA.

 

Copyright © 2013 Abbas N. Albarq et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Albarq, A. (2013) Applying a SERVQUAL Model to Measure the Impact of Service Quality on Customer Loyalty among Local Saudi Banks in Riyadh. American Journal of Industrial and Business Management, 3, 700-707. doi: 10.4236/ajibm.2013.38079.
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