American Journal of Industrial and Business Management

Vol.3 No.8(2013), Paper ID 41037, 13 pages

DOI:10.4236/ajibm.2013.38078

 

Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet

 

Philip Thomas, Alec Chrystal

 

School of Engineering and Mathematical Sciences, City University London, London, UK
Cass Business School, City University London, London, UK

 

Copyright © 2013 Philip Thomas, Alec Chrystal et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


P. Thomas and A. Chrystal, "Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet," American Journal of Industrial and Business Management, Vol. 3 No. 8, 2013, pp. 687-699. doi: 10.4236/ajibm.2013.38078.

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