American Journal of Industrial and Business Management
Vol.3 No.8(2013), Paper ID 41037, 13 pages
DOI:10.4236/ajibm.2013.38078
Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet
Philip Thomas, Alec Chrystal
School of Engineering and Mathematical Sciences, City University London, London, UK Cass Business School, City University London, London, UK
Copyright © 2013 Philip Thomas, Alec Chrystal et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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