American Journal of Industrial and Business Management

Vol.3 No.8(2013), Paper ID 40678, 7 pages

DOI:10.4236/ajibm.2013.38076

 

Factors Affecting Brand Identification and Loyalty in Online Community

 

Chieh-Min Chou

 

Graduate Institute of Management of Technology, Feng Chia University, Taiwan, China

 

Copyright © 2013 Chieh-Min Chou et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Chou, C. (2013) Factors Affecting Brand Identification and Loyalty in Online Community. American Journal of Industrial and Business Management, 3, 674-680. doi: 10.4236/ajibm.2013.38076.
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