American Journal of Industrial and Business Management

Vol.3 No.8(2013), Paper ID 40676, 19 pages

DOI:10.4236/ajibm.2013.38075

 

Explaining the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool

 

Philip Thomas, Alec Chrystal

 

School of Engineering and Mathematical Sciences, City University London, London, UK
Cass Business School, City University London, London, UK.

 

Copyright © 2013 Philip Thomas, Alec Chrystal et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Thomas, P. and Chrystal, A. (2013) Explaining the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool. American Journal of Industrial and Business Management, 3, 655-673. doi: 10.4236/ajibm.2013.38075.
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