Faculty of Economics and Management, Otto-von-Guericke-University, Magdeburg, Germany
Institute for Machine Design Information Technologies in Mechanical Engineering, Otto-von-Guericke-University, Magdeburg, Germany
Faculty of Economics and Management, Otto-von-Guericke-University, Magdeburg, Germany
Institute for Machine Design Information Technologies in Mechanical Engineering, Otto-von-Guericke-University, Magdeburg, Germany
Copyright © 2013 Olaf Gaus, Bernd Neutschel, Matthias G. Raith, Sándor Vajna et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
O. Gaus, B. Neutschel, M. G. Raith and S. Vajna, "How Designed Communication Supports New Product & Service Development,"
iBusiness, Vol. 5 No. 3B, 2013, pp. 10-17. doi:
10.4236/ib.2013.53B003.