Open Journal of Business and Management

Vol.1 No.3(2013), Paper ID 38618, 4 pages

DOI:10.4236/ojbm.2013.13008

 

Interaction Mechanism and Strategy of Brand Relationship and Brand Extension

 

He Liu, Lili Fan

 

College of Economics and Management, Southwest Jiaotong University, Chengdu, China
College of Arts and Science, Sichuan Normal University, Chengdu, China

 

Copyright © 2013 He Liu, Lili Fan et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Liu, H. and Fan, L. (2013) Interaction Mechanism and Strategy of Brand Relationship and Brand Extension. Open Journal of Business and Management, 1, 55-58. doi: 10.4236/ojbm.2013.13008.
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