Modern Economy

Vol.4 No.9(2013), Paper ID 36622, 7 pages

DOI:10.4236/me.2013.49060

 

Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market

 

Guenka Petrova, Nikolay Mateev, Dimitar Barumov, Lily Peikova, Maria Dimitrova, Manoela Manova

 

Faculty of Pharmacy, Department of Organization and Economics of Pharmacy, Medical University of Sofia, Sofia, Bulgaria

 

Copyright © 2013 Guenka Petrova, Nikolay Mateev, Dimitar Barumov, Lily Peikova, Maria Dimitrova, Manoela Manova et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


G. Petrova, N. Mateev, D. Barumov, L. Peikova, M. Dimitrova and M. Manova, "Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market," Modern Economy, Vol. 4 No. 9, 2013, pp. 569-575. doi: 10.4236/me.2013.49060.

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