Modern Economy

Vol.4 No.9A(2013), Paper ID 35878, 6 pages

DOI:10.4236/me.2013.49A001

 

Guerrilla Marketing—Innovative or Parasitic Marketing?

 

Gerd Nufer

 

ESB Business School, Reutlingen University, Reutlingen, Germany

 

Copyright © 2013 Gerd Nufer et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Nufer, G. (2013) Guerrilla Marketing—Innovative or Parasitic Marketing?. Modern Economy, 4, 1-6. doi: 10.4236/me.2013.49A001.
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