Psychology

Vol.4 No.7(2013), Paper ID 34062, 6 pages

DOI:10.4236/psych.2013.47078

 

Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim

 

Karlijn Massar, Abraham P. Buunk

 

Work & Social Psychology, Maastricht University, Maastricht, The Netherlands
Social & Organizational Psychology, University of Groningen, Groningen, The Netherlands 3Royal Netherlands Academy of Arts and Sciences, Amsterdam, The Netherlands

 

Copyright © 2013 Karlijn Massar, Abraham P. Buunk et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Massar, K. & Buunk, A. (2013). Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim. Psychology, 4, 547-552. doi: 10.4236/psych.2013.47078.

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