Department of Consumer Sciences, The Ohio State University, Columbus, USA
School of Management and Economics, Dalian University of Techonology, Dalian, China
Fisher College of Business, The Ohio State University, Columbus, USA
Copyright © 2013 Yan Liu, Dahai Dong, Robert E. Burnkant et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Y. Liu, D. Dong and R. Burnkant, "Provide Consumers with What They Want on Word of Mouth Forums,"
iBusiness, Vol. 5 No. 1A, 2013, pp. 58-66. doi:
10.4236/ib.2013.51A007.