Social Networking

Vol.2 No.1(2013), Paper ID 27398, 10 pages

DOI:10.4236/sn.2013.21002

 

Opinion Leaders and Lead Users in Marketing and Management Accounting and Impact on Small Business Performance

 

Katharina Simbeck

 

Entrepreneurship and Innovation Management, Technical University, Berlin, Germany

 

Copyright © 2013 Katharina Simbeck et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Simbeck, K. (2013) Opinion Leaders and Lead Users in Marketing and Management Accounting and Impact on Small Business Performance. Social Networking, 2, 9-18. doi: 10.4236/sn.2013.21002.
Journals Menu
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
WhatsApp +86 18163351462(WhatsApp)
Click here to send a message to me 1655362766
Paper Publishing WeChat

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.