American Journal of Industrial and Business Management
Vol.2 No.4(2012), Paper ID 24050, 7
pages
DOI:10.4236/ajibm.2012.24020
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link?
Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim
College of Business, Universiti Utara Malaysia, Sintok, Malaysia
College of Business, Universiti Utara Malaysia, Sintok, Malaysia
College of Business, Universiti Utara Malaysia, Sintok, Malaysia
Copyright © 2012 Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Haroon Hafeez, M. , Noor Mohd Shariff, M. and bin Mad Lazim, H. (2012) Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link?.
American Journal of Industrial and Business Management,
2, 153-159. doi:
10.4236/ajibm.2012.24020.