School of Management, Northwestern Polytechnical University, Xi’an, China
School of Management, Northwestern Polytechnical University, Xi’an, China
School of Management, Northwestern Polytechnical University, Xi’an, China
Copyright © 2012 Zhi Gao, Jinfu Ye, Yi Huang et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Z. Gao, J. Ye and Y. Huang, "Study on the Construction of Enterprise Quality Culture for Brand Strategy,"
iBusiness, Vol. 4 No. 3, 2012, pp. 260-264. doi:
10.4236/ib.2012.43033.