Department of Business Administration, Taiwan University of Science and Technology, Taipei City
Department of Marine Leisure Management, National Kaohsiung Marine University, Kaohsiung City
Department of Marine Leisure Management, National Kaohsiung Marine University, Kaohsiung City
Department of Business Administration, Taiwan University of Science and Technology, Taipei City
Copyright © 2012 Yimiao Chen, Fangyi Liu, Li-Ming Ho, Tom M. Y. Lin et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Chen, Y. , Liu, F. , Ho, L. and Lin, T. (2012) Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories.
Psychology,
3, 722-728. doi:
10.4236/psych.2012.39109.