Department of Business Administration, University of Gothenburg, Gothenburg, Sweden
Department of Applied IT, University of Gothenburg, Gothenburg, Sweden
Center for Service Science and Innovation, Department of Computer and System Sciences, Stockholm University, Stockholm, Sweden
Center for Service Science and Innovation, Department of Computer and System Sciences, Stockholm University, Stockholm, Sweden
Copyright © 2012 Johan Magnusson, Håkan Enquist, Gustaf Juell-Skielse, Elin Uppström et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Magnusson, J. , Enquist, H. , Juell-Skielse, G. and Uppström, E. (2012) Incumbents and Challengers: Conflicting Institutional Logics in SaaS ERP Business Models.
Journal of Service Science and Management,
5, 69-76. doi:
10.4236/jssm.2012.51009.