Journal of Service Science and Management

Vol.1 No.3(2008), Paper ID 159, 12 pages

DOI:10.4236/jssm.2008.13025

 

Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising

 

Li Chen

 

Department of Operations and Information Management, School of Business, University of Connecticut

 

Copyright © 2008 Li Chen et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Chen, L. (2008) Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising. Journal of Service Science and Management, 1, 233-243. doi: 10.4236/jssm.2008.13025.
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