Vol. No.(), Paper ID 12600, 4 pages

DOI:

 

The Influence of Categorical/Relational Thinking on Brand Extension Evaluation

 

Shengdong Lin, Xue Ke

 

Department of Advertising, School of Journalism and Communication, Xiamen University, Xiamen, China
School of Business, Sun Yat-Sen University, Guangzhou, China

 

Copyright © Shengdong Lin, Xue Ke et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

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