Vol. No.(), Paper ID 12599, 4 pages

DOI:

 

Creating Local Brand Names in Chinese Market

 

Shengdong Lin, Shengliang Lin

 

Department of Advertising, School of Journalism and Communication, Xiamen University, Xiamen, China
School of Communication, Fujian Normal University, Fuzhou, China

 

Copyright © Shengdong Lin, Shengliang Lin et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

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