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  • 122pp. Published March 2018
  • Scientific Research Publishing, Inc.,USA.
  • Category: Engineering
  • ISBN: 978-1-61896-435-9
  • (Paperback) USD 89.00
  • ISBN: 978-1-61896-436-6
  • (E-Book) USD 29.00

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Home > Books > A Strategic Analysis of Chinese Airline ...
A Strategic Analysis of Chinese Airline Industry under Online Environment—In the Case of China Southern Airlines
  • Description
  • E-Book
  • Author(s) Information

The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages.


China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment.


Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market.

Components of the Book:
  • FRONT MATTER
    • Abstract
    • Contents
  • PART I: An Online Strategic Analysis of Chinese Airline Industry
  • Chapter 1. Introduction
  • Chapter 2. Literature Review
  • Chapter 3. General Background Information
    • 3.1. Overview of China Airline Industry and Needs to Develop E-Business
    • 3.2. History of China Southern Airlines
    • 3.3. Contemporary Situation of Online-Business in China Southern Airlines
  • Chapter 4. Why Apply Online-Business to Chinese Airlines
    • 4.1. Benefits of Implementing Online-Business in Chinese Airline Industry
    • 4.2. Needs and Capability for Chinese Airlines to Develop Online-Business
  • Chapter 5. Strategic Analysis of Online-Business in China Southern Airlines
    • 5.1. Brief Description of 4 Strategy Analysis Tools
    • 5.2. Analysis of E-Business by Means of 4 Tools
  • Chapter 6. Comparison between China Southern Airlines and British Airways in Online-Business Sector
    • 6.1. Current Online-Business Strategy of China Southern Airlines
    • 6.2. Online-Business in British Airways
    • 6.3. Comparison Results
  • Chapter 7. Future Strategic Choices and Recommendation
    • 7.1. Future Strategic Choices
    • 7.2. Ranking and Recommendation
  • Chapter 8. Conclusion
  • BACK MATTER (PART I)
  • PART II: Further Theoretical Research
  • Chapter 1. Implementation Mode of Industrial Engineering Projects Based on Project Management
  • Chapter 2. The Application Research on Process Planning Model of Product Development Based on D-CPM Method
  • Chapter 3. Study on Module Selection Method for Customized Products
  • Chapter 4. Research on Module Selection Method Based on the Integration of Kano Module with QFD Method
  • Chapter 5. Module Parameter Programming Method of Complex Product System Based on Customer Demand Distribution
  • Chapter 6. Quantitative Study of Correlation Strength of Mechanical Parts Based on Weighted Complex Network Model
Readership: management staff in companies and enterprises;college and university students in related majors
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