Gender Domination in Nigerian Public Relations

Bonachristus Umeogu, Ojiakor Ifeoma

Department of Mass Communication, Faculty of Social Sciences, Nnamdi Azikiwe University, Awka, Nigeria.
Department of Philosophy, Faculty of Arts, Nnamdi Azikiwe University, Awka, Nigeria.

DOI: 10.4236/aasoci.2012.22020                

Abstract

Does gender influence practice? This paper using the theory of agenda setting and constructionist theory of representation assesses the public relations profession in relation to the value, treatment and power accorded to the different gender in the course of their professional duties. It was found out that even though there are fewer men in number, the males have more power than their female counterparts. Also, gender, directly or indirectly influence treatment and value. This paper is highly significant in the face of the global call for equal playing ground for both male and female in all spheres of life.

Keywords

Gender; Treatment; Value; Power

Conflicts of Interest

The authors declare no conflicts of interest.

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