An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms

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ISSN Print: 2160-5912
ISSN Online: 2160-5920
www.scirp.org/journal/iim
E-mail: iim@scirp.org

"An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms"
written by B. N. Malar Selvi, J. Edwin Thomson,
published by Intelligent Information Management, Vol.8 No.5, 2016

has been cited by the following article(s):

[1]	The mediating role of gender in social media shopping acceptance: from the WOM perspective
	Heliyon, 2022

[2]	The Relationship Modelling of Advertising, Electronic Word of Mouth and Brand Awareness on Fashion Product Purchasing Decision
	JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 2022

[3]	A service recovery model for the mobile internet service provider industry
	2021

[4]	A Trust-based Framework for Internet Word of Mouth Effect in B2C Environment
	CSAE 2018 Proceedings of the 2nd International Conference on Computer Science and Application Engineering, 2018

[5]	Marketing Mindset and Changes in Public Economic Governance in Vietnam, 2016–2019


[6]	Influence of Social Media Reviews on Selection of Restaurants by Customers in Pune City

[1]	The Relationship Modelling of Advertising, Electronic Word of Mouth and Brand Awareness on Fashion Product Purchasing Decision JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 2022 DOI:10.21070/jbmp.v8i2.1601

[2]	The Mediating Role of Gender in Online Shopping Acceptance: From the WOM Perspective SSRN Electronic Journal , 2021 DOI:10.2139/ssrn.3978985

[3]	A Trust-based Framework for Internet Word of Mouth Effect in B2C Environment Proceedings of the 2nd International Conference on Computer Science and Application Engineering - CSAE '18, 2018 DOI:10.1145/3207677.3278044

[4]	A Trust-based Framework for Internet Word of Mouth Effect in B2C Environment Proceedings of the 2nd International Conference on Computer Science and Application Engineering, 2018 DOI:10.1145/3207677.3278044

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