The Universality of the Portrayal of Gender in Television Advertisements: An East-West Comparison

ISSN Print: 2152-7180
ISSN Online: 2152-7199
www.scirp.org/journal/psych
E-mail: psych@scirp.org

Citations

"The Universality of the Portrayal of Gender in Television Advertisements: An East-West Comparison"
written by Grace Lim, Adrian Furnham,
published by Psychology, Vol.7 No.13, 2016

has been cited by the following article(s):

[1]	Gender representations and portrayal of adults in children's television advertising: content analysis of prime cartoon channels in India
	Frontiers in Psychology, 2023

[2]	Digital Transformation and Gender Representation: A Study of Service Advertisements in Vietnam
	Pham… - … Systems Research in …, 2023

[3]	Generation Z Young People's Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase …
	González, EM Sánchez-Teba… - Foods, 2021

[4]	Generation Z young people's perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention
	González, EM Sánchez-Teba… - Foods, 2021

[5]	The impact of gender differentiation in the social media influencer toward skin care advertisement
	2020

[6]	The universality of the portrayal of gender in television advertisements: A review of the studies this century.
	2019

[7]	Gender stereotypes in original digital video advertising
	2019

[8]	Empowering Women through Advertising: A Content Analysis Study on'Femvertising'Campaigns
	2018

[9]	EMPOWERING WOMEN THROUGH ADVERTISING: A CONTENT ANALYSIS ON'FEMVERTISING'CAMPAIGNS
	2018

[1]	Gender representations and user engagement in social media posts of companies: Dream crazier or keep walking? Business Horizons, 2025 DOI:10.1016/j.bushor.2025.01.006

[2]	Information Systems Research in Vietnam, Volume 2 2024 DOI:10.1007/978-981-99-4792-8_2

[3]	Distinguishing Transcreation From Translation: Exploring Strategies to Render Gender Stereotypes Sage Open, 2024 DOI:10.1177/21582440241289818

[4]	Gender representations and portrayal of adults in children’s television advertising: content analysis of prime cartoon channels in India Frontiers in Psychology, 2023 DOI:10.3389/fpsyg.2023.1234678

[5]	Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention Foods, 2021 DOI:10.3390/foods11010053

[6]	Gender stereotypes in original digital video advertising Journal of Gender Studies, 2019 DOI:10.1080/09589236.2019.1650255