Author(s)

Joseph Arteurt Merung^1*, Dwi Putra Darmawan², Wayan Windia², Ni Wayan Sri Astiti²

¹Doctoral Study Program of Agricultural Science, Udayana University, Bali, Indonesia.
²Faculty of Agriculture, Udayana University, Bali, Indonesia.

The purpose of this study was to engineer a social capital-based canvas business model that is oriented towards the value of products offered to customers and devised a strategy to empower young entrepreneurs to develop their business in Manado, North Sulawesi, in 2018. ANP (analytical network process) analysis was chosen as a decision analysis tool engineer of this business system. ANP allows dependencies and feedback, both between elements in the cluster (inner dependence) and between clusters (outer dependence). Supermatrix, with all its advantages, is a fundamental tool in ANP. Based on the results of the study produced a canvas business model based on participation in social networks, oriented to the value of product creation offered to customers, and supported by the empowerment of entrepreneurial competencies for young entrepreneurs, business infrastructure development, and social innovation. Continuously, it is necessary to validate model assumptions with customers in order to represent the potential of a social-based canvas model business in North Sulawesi.

Youth Agribusiness Entrepreneurs, Social Based Business Models Canvas, Empowerment Strategy

Merung, J. , Darmawan, D. , Windia, W. and Astiti, N. (2019) Empowerment of Youth Agribusiness Entrepreneurs Using Social Capital Based Business Models Canvas in North Sulawesi. Modern Economy, 10, 347-358. doi: 10.4236/me.2019.102023.