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ISSN
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Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
3,128
Downloads
6,133
Views
Citations
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
,September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,172
Downloads
6,049
Views
Citations
Redefinition of Sovereignty in Modern International Law
(Articles)
Mohammad Foroohi
,
Maryam Moradi
Open Journal of Political Science
Vol.7 No.2
,April 13, 2017
DOI:
10.4236/ojps.2017.72016
1,572
Downloads
4,995
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,888
Downloads
8,524
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,375
Downloads
3,280
Views
Citations
Analysis on Standardization and Individualization of Nation Wear
(Articles)
Jun Zhang
Art and Design Review
Vol.6 No.2
,May 31, 2018
DOI:
10.4236/adr.2018.62009
824
Downloads
1,700
Views
Citations
Between the Borders and Internal Control: The Evolving Character of the Nation State in a Transnationalist Pastoralist Zone: A Case Study of the Turkana of Kenya and Karamojong of Uganda
(Articles)
Olang Sana
,
Adams Oloo
Open Access Library Journal
Vol.6 No.7
,July 16, 2019
DOI:
10.4236/oalib.1105506
465
Downloads
2,206
Views
Citations
The Dilemmas of Democracy in Latin America
(Articles)
José Luis Tejeda González
Open Journal of Political Science
Vol.10 No.3
,July 27, 2020
DOI:
10.4236/ojps.2020.103032
648
Downloads
2,012
Views
Citations
War and the Nation-Building of Arab States in the Middle East
(Articles)
Wei Liu
,
Xiaosheng Sun
,
Kaidi Wu
Open Journal of Social Sciences
Vol.10 No.7
,July 15, 2022
DOI:
10.4236/jss.2022.107018
146
Downloads
956
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,862
Downloads
11,675
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,376
Downloads
3,930
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,734
Downloads
6,390
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,238
Downloads
2,690
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,214
Downloads
2,308
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
711
Downloads
5,414
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,644
Downloads
23,381
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,423
Downloads
15,095
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,698
Downloads
6,914
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,653
Downloads
7,440
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,431
Downloads
4,927
Views
Citations
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