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Journal
Affiliation
ISSN
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On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,050
Downloads
2,048
Views
Citations
Event Philosophy: Ontology, Relation and Process
(Articles)
Lin Yu
Advances in Literary Study
Vol.10 No.1
,January 10, 2022
DOI:
10.4236/als.2022.101009
308
Downloads
2,096
Views
Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,291
Downloads
7,539
Views
Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.8 No.3
,August 28, 2020
DOI:
10.4236/ajc.2020.83007
489
Downloads
2,074
Views
Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples
(Articles)
Chengze Liu
,
Zhiwei Hao
Open Access Library Journal
Vol.9 No.11
,November 10, 2022
DOI:
10.4236/oalib.1109444
99
Downloads
492
Views
Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance
(Articles)
Wen Li
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.9
,September 14, 2016
DOI:
10.4236/ajibm.2016.69092
6,293
Downloads
10,970
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,119
Downloads
16,531
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,913
Downloads
10,963
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
16,528
Downloads
24,351
Views
Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
(Articles)
Yingren Shi
Modern Economy
Vol.9 No.2
,February 12, 2018
DOI:
10.4236/me.2018.92018
1,349
Downloads
3,234
Views
Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle
(Articles)
Jing Yang
Open Access Library Journal
Vol.6 No.6
,June 11, 2019
DOI:
10.4236/oalib.1105441
1,536
Downloads
4,053
Views
Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana
(Articles)
Isaac Abraham
,
Ebenezer Kofi Howard
,
Richard Acquaye
Journal of Textile Science and Technology
Vol.8 No.3
,July 29, 2022
DOI:
10.4236/jtst.2022.83010
161
Downloads
689
Views
Citations
Impression-Based Advertising: A Cross-Platform Solution
(Articles)
Edward Evans Smallwood
American Journal of Industrial and Business Management
Vol.12 No.12
,December 14, 2022
DOI:
10.4236/ajibm.2022.1212096
135
Downloads
867
Views
Citations
A Documentation of
Mah Meri
Indigenous Ceremonial Attire and Ancestral Day Event Stages
(Articles)
Norol Hamiza Zamzuri
,
Abdul Kadir Othman
,
Tengku Intan Suzila Tengku Sharif
,
Mohd Hafiz Mohamad Hanafiah
,
Nor Azzura Nordin
Advances in Applied Sociology
Vol.14 No.3
,March 13, 2024
DOI:
10.4236/aasoci.2024.143008
52
Downloads
165
Views
Citations
A Study of the Joint Advertising Channels
(Articles)
Ming LEI
,
Shuguang SUN
,
Dan YANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24050
5,867
Downloads
9,861
Views
Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,564
Downloads
11,247
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,700
Downloads
6,440
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,641
Downloads
18,023
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,033
Downloads
9,685
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
947
Downloads
1,797
Views
Citations
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