Product Repositioning in the UK Newspaper Industry

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DOI: 10.4236/tel.2016.65099    488 Downloads   600 Views  

ABSTRACT

This paper investigates the alleged predatory behaviour in the UK quality newspaper industry in the 1990s in terms of product repositioning using a horizontal differentiation model and industry data. It supports the call for an effects based approach to competition law by showing that non-price conduct can be a critical and less visible, complementary means to achieve a predatory goal than mere price cuts.

Cite this paper

Behringer, S. (2016) Product Repositioning in the UK Newspaper Industry. Theoretical Economics Letters, 6, 986-999. doi: 10.4236/tel.2016.65099.

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