Share This Article:

Product Repositioning in the UK Newspaper Industry

Full-Text HTML XML Download Download as PDF (Size:814KB) PP. 986-999
DOI: 10.4236/tel.2016.65099    557 Downloads   687 Views  


This paper investigates the alleged predatory behaviour in the UK quality newspaper industry in the 1990s in terms of product repositioning using a horizontal differentiation model and industry data. It supports the call for an effects based approach to competition law by showing that non-price conduct can be a critical and less visible, complementary means to achieve a predatory goal than mere price cuts.

Cite this paper

Behringer, S. (2016) Product Repositioning in the UK Newspaper Industry. Theoretical Economics Letters, 6, 986-999. doi: 10.4236/tel.2016.65099.


[1] Pakes, A. (2016) Empirical Tools and Competition Analysis: Past Progress and Current Problems. International Journal of Industrial Organization.
[2] Elzinga, K.G. and Mills, D.E. (2015) Predatory Pricing. In: Blair, R.D. and Sokol, D.D., Eds., The Oxford Handbook of International Antitrust Economics (Vol. 2), Oxford University Press.
[3] Evans, D.S. and Schmalensee, R. (2013) The Antitrust Analysis of Multi-Sided Platform Businesses, No. w18783. National Bureau of Economic Research.
[4] Gual, J., Hellwig, M., Perrot, A., Polo, M., Rey, P., Schmidt, K. and Stenbacka, R. (2005) An Economic Approach to Article 82, Report by the Economic Advisory Group for Competition Policy, Bruxelles.
[5] Bolton, P., Brodley, J. and Riordan, M. (2000) Predatory Pricing: Strategic Theory and Legal Policy. Georgetown Law Review, 88, 2239-2330.
[6] Wright, J. (2004) One-Sided Logic in Two-Sided Markets. Review of Network Economics, 3, 44-64.
[7] Anderson, S.P. and Gabszewicz, J.J. (2005) The Media and Advertising: A Tale of Two-Sided Markets. In: Ginsburgh, V. and Throsby, D., Eds., Handbook of Cultural Economics, Elsevier Science.
[8] Behringer, S. and Filistrucchi, L. (2015) Areeda-Turner in Two-Sided Markets. Review of Industrial Organization, 46, 287-306.
[9] Gentzkow, M. and Shapiro, J.M. (2006) Media Bias and Reputation. Journal of Political Economy, 114, 280-316.
[10] Sutton, J. (2007) Market Share Dynamics and the “Persistence of Leadership” Debate. American Economic Review, 97, 222-241.
[11] Behringer, S. and Filistrucchi, L. (2015) Hotelling Competition and Political Differentiation with More than Two Newspapers. Information Economics and Policy, 30, 36-49.
[12] d’Aspremont, C., Gabszewicz, J.J. and Thisse, J.-F. (1979) On Hotelling’s Stability in Competition. Econometrica, 47, 1145-1150.
[13] Green, E.J. and Porter, R.H. (1984) Noncooperative Collusion under Imperfect Price Information. Econometrica, 52, 87-100.
[14] Armstrong, M. (2006) Competition in Two-Sided Markets. RAND Journal of Economics, 37, 668-691.
[15] Anderson, S.P. and Jullien, B. (2016) The Advertising-Financed Business Model in Two-Sided Media Markets. In: Anderson, S., Waldfogel, J. and Stromberg, D., Eds., Handbook of Media Economics, Elsevier Science.
[16] Argentesi, E. and Filistrucchi, L. (2007) Estimating Market Power in a Two-Sided Market: The Case of Newspapers. Journal of Applied Econometrics, 22, 1247-1266.
[17] Kaiser, U. and Wright, J. (2006) Price Structure in Two-Sided Markets: Evidence from the Magazine Industry. International Journal of Industrial Organization, 24, 1-28.
[18] Behringer, S. and Filistrucchi, L. (2016) Price Wars in Two-Sided Markets: The Case of the U.K. Quality Newspapers, Work in Progress.

comments powered by Disqus

Copyright © 2017 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.