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Chio, B. J., Hsieh, C. H., & Yang, C. H. (2004). The Effect of Franchisors’ Communication, Service Assistance, and Competitive Advantage on Franchisees’ Intentions to Remain in the Franchise System. Journal of Small Business Management, 42, 19-36.
https://doi.org/10.1111/j.1540-627X.2004.00095.x

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