Dr. Muhammad Ashfaq
ILMA University, Pakistan
Assistant Professor
Email: muhammad.ashfaq0209@gmail.com
Qualifications
2020 Ph.D., School of Business
Administration, Dongbei University of Finance and Economics, China
2014 MBA., Lahore Business School, University
of Lahore, Lahore, Pakistan
Publications (Selected)
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Ashfaq, M., Tandon, A., Zhang, Q., Jabeen,
F., & Dhir, A. (2023). Doing good for society! How purchasing green
technology stimulates consumers toward green behavior: A structural equation
modeling–artificial neural network approach. Business Strategy and the
Environment (JCR-Q1; IF= 10.801; ABDC= A; ABS= 3).
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Zafar, A. U., Shahzad, M., Ashfaq, M.,
& Shahzad, K. (2023). Forecasting impulsive consumers driven by
macro-influencers posts: Intervention of followers' flow state and perceived
informativeness. Technological Forecasting and Social Change (JCR-Q1; IF=
10.884; ABDC= A; ABS= 3).
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Begum, S., Ashfaq, M*., Asiaei, K.,
& Shahzad, K. (2023). Green intellectual capital and green business
strategy: The role of green absorptive capacity. Business Strategy and the
Environment (JCR-Q1; IF= 10.801; ABDC= A; ABS= 3).
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Ali, F., Tauni, M. Z., Ashfaq, M.,
Zhang, Q., & Ahsan, T. (2023). Depressive mood and compulsive social media
usage: the mediating roles of contingent self-esteem and social interaction
fears. Information Technology & People (JCR-Q1; IF= 3.879; ABDC= A; ABS=
3).
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Shen, J., Liang, H., Zafar, A. U.,
Shahzad, M., Akram, U., & Ashfaq, M. (2023). Influence by osmosis: social
media green communities and pro-environmental behavior. Computers in Human
Behavior (JCR-Q1; IF= 8.957; ABDC= A; ABS= 2).
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Shahzad, K., Zhang, Q., Ashfaq, M.,
& Rehman, S. U. (2023). The role of blockchain-enabled traceability, task
technology fit, and user self-efficacy in mobile food delivery applications.
Journal of Retailing and Consumer Services (JCR-Q1; IF= 10.972; ABDC= A; ABS=
2).
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Ashfaq, M., Zhang, Q., Zafar, A. U.,
Malik, M., & Waheed, A., (2022). Understanding Ant Forest continuance:
effects of user experience, personal attributes, and motivational factors.
Industrial Management & Data Systems (JCR-Q1, IF= 4.803; ABDC= A; ABS= 2).
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Ashfaq, M., S, Yu., Y, Liu., & K,
Luo., (2022; forthcoming). Usage intensity of mobile instant messengers for
work and employees’ anxiety. International Journal of Mobile Communications
(JCR-Q3; IF= 1.522).
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Hamza, A. A., Tandon, A., Ashfaq, M*.,
& Dhir, A. (2022). Social media celebrities and new world order: What
drives purchasing behavior among social media followers? Journal of Retailing
and Consumer Services (JCR-Q1; IF= 10.972; ABDC= A; ABS= 2).
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Ali, F., Zubair, TM., Ashfaq, M., &
Qingyu, Z. (2022; forthcoming). Depressive mood and compulsive usage of social
media usage: Mediating roles of contingent self-esteem and social interaction
fears. Information Technology & People (JCR-Q2; IF= 3.879; ABDC= A; ABS=
3).
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Begum, S., Ashfaq, M*., Xia, E., &
Awan, U. (2022). Does green transformational leadership lead to green
innovation? The role of green thinking and creative process engagement.
Business Strategy and the Environment (JCR-Q1; IF= 10.801; ABDC= A; ABS= 3).
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Shahzad, K., Zhang, Q., Ashfaq, M.
(2022). The acceptance and continued use of blockchain technology in supply
chain management: A unified model from supply chain professional’s stance.
International Journal of Emerging Markets (JCR-Q2; IF= 3.422 ABDC= A; ABS= 2).
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Bhatti, HY., Riaz, MB., Nauman, S.,
Ashfaq, M. (2022; forthcoming). Browsing or Buying: A Serial Mediation Analysis
of Consumer's Online Purchase Intentions in Times of Covid-19 Pandemic.
Frontiers in Psychology (JCR-Q1; IF= 4.232).
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Ahmad, B., Liu, D., Ashfaq, M., &
Irfan, M. (2022). Ambidextrous Leadership and Service Recovery Performance
Under B2B Selling Context: An Examination Through Service Innovation
Capability. SAGE Open (JCR-Q2; IF= 2.032).
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Mónica Ferreira, Sandra Maria Correia
Loureiro, Muhammad Ashfaq & Hélia Pereira (2022) Tourist-virtual assistant
communication: the power of attachment and authenticity. Anatolia: An
International Journal of Tourism and Hospitality Research (ESCI; ABDC= B; ABS=
2).
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Ashfaq, M., Zhang, Q., Ali, F., Waheed,
A., & Nawaz, S. (2021). You plant a virtual tree; we’ll plant a real tree:
Understanding users’ adoption of the Ant Forest mobile gaming application from
a behavioral reasoning theory perspective. Journal of Cleaner Production
(JCR-Q1; IF= 11.072; ABDC= A; ABS= 2).
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Ashfaq, M., Yun, J., & Yu, S.
(2021). My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and
Users’ Attitude toward Smart Speakers. International Journal of Human-Computer
Interaction (JCR-Q1; IF= 4.920).
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Zafar, A, U., Shen, J., Ashfaq, M.,
& Shahzad, M. (2021). Social media and sustainable purchasing attitude:
Role of trust in social media and environmental effectiveness. Journal of
Retailing and Consumer Services (JCR-Q1; IF= 10.972; ABDC= A; ABS= 2).
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Waheed, A., Zhang, Q., Zafar, A. U.,
Ashfaq, M., & Nusrat, A. (2021). Impact of internal and external CSR on
organizational performance with moderating role of culture: empirical evidence
from Chinese banking sector. International Journal of Bank Marketing (JCR-Q2;
IF= 5.083; ABDC= A; ABS= 1).
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Begum, S., Xia, E., Ali, F., &
Ashfaq, M. (2021). Achieving green product and process innovation through green
leadership and creative engagement in manufacturing. Journal of Manufacturing
Technology Management (JCR-Q1; IF= 8.144; ABDC= A; ABS= 1).
Personal Website:
https://scholar.google.com/citations?user=KEj9uMoAAAAJ&hl=en