TITLE:
Research on Localization Strategy of MCN Short Video
AUTHORS:
Ying Shi, Bo Zhang, Can Li, Guifu Li
KEYWORDS:
MCN, Short Video, Localization
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.5,
May
29,
2020
ABSTRACT: MCN (multi-channel network) is the product form of multi-channel network.
It was born in 2009 on the YouTube video platform in the United States. In 2013,
the new film was introduced to China and launched in 2015. The market
environment of China is different from that of the United States. The MCN model
has traveled across the ocean to China, and a series of changes have taken
place in the soil of China. This paper aims to clarify the development and
evolution of the new concept of MCN in China, as well as the problems and
countermeasures in the process of localization.