TITLE:
Research on Participation Willingness of Farmers’ Professional Cooperatives Members
AUTHORS:
Xiaofan Chen
KEYWORDS:
Farmers’ Professional Cooperatives, Members’ Cognition, Willingness to Participate, Influencing Factors
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.8,
August
26,
2019
ABSTRACT: In order to study the influencing factors of
farmers’ professional cooperative members’ willingness to participate in-depth, this paper conducts a field survey of
10 farmers’ professional cooperatives in Linan District of Hangzhou City, and
makes an empirical analysis of the influencing factors of farmers’
participation willingness based on their members’ cognition by using binary
logistic model. The research shows that management cognitive factors have the
greatest impact on the willingness to participate among members, followed by
cooperative cognitive factors, interest cognitive factors and risk cognitive factors, while the nature,
function, earnings distribution system, and operational risk cognitive degree
of cooperatives have no significant relationship with members’ willingness to
participate.