This book studied the newly emerged business format of immersive entertainments
experience, mainly focusing on offline forms, which have been proved to contribute a lot
to the upgrading of modern culture and tourism industry development. With solid theoretical
research on interactive digital narrative and immersive experience etc., it defined
the immersive entertainment. Based on comprehensive analysis of immersive entertainment
industry development at home and abroad, the research team initiated a thorough
investigation of status quo of immersive entertainment in Shanghai. By deep interviewing
with professionals, operators and consumers in the immersive entertainment
industry, it aims to explore the reasons behind the popularity of immersive entertainment
experience and the booming immersive industry, introduce typical formats and
classification methods of immersive experiences, compare common development models
in the immersive entertainment industry, identify development bottlenecks, and discuss
future trends and suggestions in the immersive entertainment industry.
This book is the collaborative effort of researchers led by Chen Liying’s research team.
Chen Liying established the research framework for the entire project and oversaw the
final manuscript and revisions. Tao Tingfang contributed a lot to the original idea and
framework of the book. Zhangjing was responsible for the initial draft of Chapter 4, 5, 6.
Yin Weihua was responsible for the Shanghai immersive entertainment development.
Guan Xu was responsible for international cases and experiences. Chen Liying was responsible
for Chapter 1, 2, 3, 7 and the initial draft of Chapter 8, as well as supplementing
some case studies. Ma Yingjie was responsible for the technological path of Chapter 7.