TITLE:
Acceptance of the Bank of Uganda Internet Banking System Framework
AUTHORS:
Ronald Baganzi, Benedict Makanga, Rebecca Isabella Kiconco
KEYWORDS:
Internet Banking, Bank of Uganda, UTAUT, ITM, TTF, Adoption Intention
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.6,
November
15,
2021
ABSTRACT: The study examines the role of environmental, behavioral and
technological variables in predicting customer behavioral intentions to adopt
the Bank of Uganda Internet Banking System (BBS Connect) by integrating three
existing frameworks of Task Technology Fit (TTF), Unified Theory of Acceptance
& Use of Technology (UTAUT) and Initial Trust Model (ITM). In doing so, the
study follows a comprehensive approach to address Internet banking adoption
intention. Partial Least Squares (PLS) Structural Equation Modelling is used to
analyze the data collected from BBS Connect users. From the empirical findings,
we are able to establish the significant contribution of technology
characteristics and task characteristics in facilitating TTF. Initial trust was
found to be facilitated by structural assurance and not by familiarity with the
Bank of Uganda. The statistical results support the significant association of
initial trust, performance expectancy and social influence with behavioral
intentions to adopt BBS Connect. The approach used in the study incorporates
three well established theories of technology acceptance. This results in a
high explanatory power of our research model at 73.2% of behavioural intention
to adopt the BBS Connect System. We provide theoretical and practical
implications that are useful for Internet banking in Uganda and Africa at
large.