International Conference on Engineering and Business Management(EBM2013)(Paperback)
Wuhan,China,2013-03-112013-03-132013
ISBN: 978-1-61896-021-4 Scientific Research Publishing
E-Book 512pp Pub. Date: March 2013
Category: Business & Economics
Price: $200
This paper is based on the consideration of the adoption of case study strategy in marketing and business research, as well as case selection and case study research process.