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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: Research of Casual Wear Retail Market Strategy
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 552-555)
Author(s): Qiuli Hou, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin 300387, China
Xiaoyun Wang, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin 300387, China
Abstract: Increasingly fierce competition in casual wear market, how to improve the competitiveness of casual apparel become the important subject for the enterprises. The paper has profound analysis and studies in casual apparel retail marketing development strategy, obtained the crux of the problem by objective analysis large causal garments’ marketing research data, solved the problem by using the retail marketing strategy and mathematical statistics theory method, extended the market fully from the targeted marketing channels, enhanced the competitiveness of enterprises in order to have a more intuitive view for the implementation of the strategy. It also can contribute to dynamically grasp casual apparel market, make full use of china’s resources to create causal wear brand power, make Chinese causal wear go to the world and flare brilliant!
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