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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: Development Strategy of Small Auto Parts Enterprises in Shiyan City
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 540-542)
Author(s): Jianzhong Li, College of Economics and Management, Hubei Automotive Industries Institue, Shiyan, Hubei, China
Abstract: Shiyan City auto parts enterprises mainly have the issues of small scale of production, single form of product, lack of technical development capabilities, lower level and single means of marketing and other ones. To solve these problems and improve market competitiveness and sustainable development, enterprises should implement resource integration in accordance with the principle of producing the same product, processing similarly and complementing each other’s advantages; to position the market by specialized production; increase the capacity of independent development and focus on the development of independent brands.
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