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Asia-Pacific Youth Conference on Communication Technology (APYCCT 2010 E-BOOK)

Kunming,China,8.7-8.8，2010

ISBN: 978-1-935068-20-4 Scientific Research Publishing, USA

E-Book 934pp Pub. Date: August 2010

Category: Computer Science & Communications

Price: $120

Title: Marketing Audit Value Based on Main Component Analysis Method and Multi-Classes Support Vector Machines
Source: Asia-Pacific Youth Conference on Communication Technology (APYCCT 2010 E-BOOK)(Part 6 Network Theory and Technology) (pp 883-885)
Author(s): Cheng Che, China University of Petroleum (Huadong), College of Economics and Management, Institute of the oil’s Marketing and Logistics,Don
Abstract: To the problems of the marketing audit value, this paper gives a new value model based on main component analysis method and multi-classes support vector machines. On the one hand, the main component analysis method is used to play down the complication. On the other hand, to improve the occuracy, the multi-classes support vector machines is used. The new model can not only improve the efficiency but also improve the occuracy, so it is proved that the new model is a more feasible method than any other methods ever.
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